The SomeoneWhoCares Hosts File
I disabled AdBlock Plus, and haven’t had a similar freeze since then. I also haven’t seen an increase in the amount of annoying ads, even when I visit questionable websites. This is because I took 30 seconds when first setting up my Arch installation to take an incredibly easy and effective action against ads.
The way this works is based on the premise that most intrusive ads come from the same 10,000 or so domains. Wouldn’t it be neat if, instead of spending a bunch of resources looking up the domain of an annoying ad and then loading it to barrage your screen with distracting and obnoxious content, your computer just recognized when a page was trying to load an ad and said “nope”?
That’s exactly what the SomeoneWhoCares hosts file does. Since computers are not implicitly smart, they have to take dozens of tiny actions in order to load an ad or web page. One of those actions is “look up where to find it”, using the Domain Name System (DNS).
You can think of DNS as basically the phone book of the internet. Back when people used land-line phones, it was pretty common to keep a list of useful numbers pinned to the wall near the handset. It’s faster to look up a number on a little note nearby than to dig through the phone book trying to find it. A Linux computer keeps a similar short-list of addresses it’s expected to need in a file called /etc/hosts.
How does this help with removing ads? Well, back in the landline days, did you ever go through a bad breakup and scratch out your crazy ex’s number on the list on the wall, writing “NO DO NOT CALL THEM” in its place? You can use /etc/hosts to make your computer do basically the same thing. By putting advertisers’ names in the hosts file with their numbers listed as 127.0.0.1, you do the same thing: If your computer wants to talk to a site that only serves ads, it’s told “just call yourself”.
If you were really enterprising, you could set up a server to offer pictures of kittens in reply to all queries to localhost, so that you’d get kittens instead of ads. However, I’m lazy, so I’m content to have 404 warnings instead of banner ads.
If you want to use the hosts file too, it’s super simple:
$ wget someonewhocares.org/hosts/hosts $ sudo cat hosts >> /etc/hosts $ rm hosts
The second line uses sudo because regular users don’t have permission to change /etc/hosts. It’s safer to concatenate the downloaded hosts file onto the end of the existing hosts file than to overwrite it, so that any hosts settings that you start out with will be preserved.